There are a lot of reasons to be intentional about recruiting a diverse workforce. More than a moral stance, promoting diversity, equity, and inclusion in the workplace will allow your company a greater range of perspectives to bring to bear on the challenges you face. Whatever your goals, you have to be very careful toContinue reading 
Advertising a job opening can be an exciting time for a growing small business seeking a new candidate with the perfect skills. But the thought of going through dozens or hundreds of resumes can dampen the enthusiasm for the process. Learning how to screen resumes efficiently and successfully is a skill, but it’s also niceContinue reading
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it. This guide is for entrepreneurs, founders,Continue reading
While holiday parties are meant to allow employees to mingle and let loose in ways they can’t do in the office, they can be challenging to plan and ensure that everyone has a wonderful time. A holiday party should be inclusive, entertaining, and rewarding for everyone involved. The onus often falls on the HR teamContinue reading
Do you have a short-term project that requires a specific skill set, but you don’t have the budget to employ a full-time employee just for that task? Or perhaps you run a small business and could occasionally use the assistance of an expert in certain areas of your business? If either of these sounds likeContinue reading
Employers often make their employees sign a non-compete agreement as part of their employment terms. In fact, using a non-compete agreement is a fairly common practice if the employee will have access to sensitive or confidential business information while working on the job. You cannot force your employees to continue working for you, of course.Continue reading
Employee training is instrumental for closing knowledge and talent gaps, improving performance, and boosting job satisfaction and morale. But hectic employee schedules, a dispersed workforce, and diverse learning habits are just some of the roadblocks that stand in the way of a successful training program. Understanding the foundations of employee training and implementing best practicesContinue reading
Our recommendation for most people is ZenBusiness or Incfile because they simplify the process of forming an LLC and help …
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Setting up your business may seem simple—until it’s time to pick a legal structure. Do you keep things simple as a sole proprietor, or go the corporation route? Guest author Arjun Mahadevan of StartPack covers the benefits and disadvantages of an LLC s…
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
One of the most crucial facets to a successful landing page is the target customer. After all, if you aren’t getting the right people to come to your pages in the first place, all your efforts might as well go up in smoke. Since we can’t yet (legally!) read people’s minds, marketers have come upContinue reading
Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you toContinue reading
Most marketing strategies begin with a few things: content, products… and social media. While using social media isn’t required to grow a business, it can certainly help in most cases. An overwhelming 92% of marketers in 2014 reported that they place high value on social media. In the modern marketing landscape, social media allows you toContinue reading
The biggest problem people have with creating an employee referral program is achieving long-term success. While referral programs often start out with lots of buzz and excitement, maintaining them successfully past the short term often proves difficult. After reading our “how-to” process, you’ll know how to build a program that keeps employees engaged and producesContinue reading
So much goes into an effective landing page. It takes practice, testing, analytics, design skills, keyword research, and so much more. Fortunately, there are plenty of landing page creation tools that take the guesswork out of building and optimizing your landing pages. This guide covers the best ones. Landing Page Builders These are typically websitesContinue reading
