It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies that launch a broad stroke marketing campaign in an attempt to reach as many customers as possible. While I commend the approach and thought [click to continue…]
It’s no secret we’re living in a mobile world. We’re hoping that by now, most of you have recognized this …
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No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you go from the minute they find you all the way to a purchase? I kn…
Not every business is a household name. If you’re a small or medium-sized company, promoting yourself and competing with the …
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Today I am going to share with you how to make passive income online, with three specific business models to choose from:
The FP Model: Starting with Active Income
The AA Model: Advertising Your Way to Income
The…
Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump …
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How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, …
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Today’s guest is Sunny Lenarduzzi, an amazing woman with a giant YouTube channel and a brand-new podcast. She’s here today to talk about her story, and to lay out tactics for using YouTube and other content to drive email subscribers, engag…
You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective [click to continue…]
Welcome to our first of (hopefully) many SPI community member features! On our SPI Facebook Group, we have over 30,000 amazing entrepreneurs across all stages of business, and I wanted to start highlighting some of the amazing work the community member…
First impressions matter. When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates. I know how much time and effort it takes to improve your SEO ranking and drive more traffic to your website. If you’re seeing a boost [click to continue…]
Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your existing customers to help bringContinue reading 
What if someone copied your written content, online course, or digital products, and used them to make money? What would you do? How would you respond? This happens to me all the time, but it doesn’t have to weigh you down, and it doesn’t h…
Want to just get started? Click here to sign up for LivePlan and write a business plan today. Anyone can …
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The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact that this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of [click to continue…]
